01
01 — Mechanic
We pick the engine: instant-win, sweepstakes, tiered loyalty jackpot, referral multiplier or a bracket that runs 21 days.
Boutique prize & sweepstakes agency
We make people want to win
prize.io is a boutique agency that engineers giveaways, instant-win mechanics and loyalty jackpots into a measurable growth channel — mechanic, prize, compliance and microsite, built and run end to end.
Concept in 72 hours
50-state rules & AMOE
NY & FL bonding
SOC 2 hosting
412KEntries, one skincare drop
-41%Blended CAC vs. paid social
$48MIncremental deposits driven
11 daysFastest first call to live
Stage one through four
The Prize Machine
Every campaign we ship runs through the same four-stage assembly line. No stage gets skipped, because a brilliant mechanic with an unregistered $12,000 prize pool is a lawsuit with confetti on it.
02
02 — Prize
We source and negotiate the hoard — cash, cars, courtside, once-in-a-lifetime — then handle fulfillment, taxes and 1099s.
03
03 — Compliance
Official rules, AMOE, state registration in NY and FL, surety bonding, winner affidavits, eligibility screens. Signed by real counsel.
04
04 — Amplification
The hosted microsite, entry funnel, email and SMS capture, creator seeding, paid hooks and the daily winner drumbeat that keeps entries climbing.
Signed results, last 24 months
Jackpot Case Studies
Glitter is the packaging. Numbers are the product. Every case below shipped in the last 24 months with signed results from the client's own analytics.
DTC skincare — "The Vanity Vault"
412,000 entries, 186,000 first-party opt-ins, blended CAC down 41% vs. paid social, 3.2x return on prize spend.
AcquisitionMobile puzzle game — daily instant-win wheel
D7 retention up 19 points, 1.4M spins in 30 days, $0.11 cost per re-engaged player.
RetentionNeobank — "Deposit & Draw" loyalty jackpot
$48M in incremental deposits, 27,000 new funded accounts, average balance up 33% among entrants.
DepositsNBA franchise — season-long ticket sweepstakes
88,000 verified fan records built from scratch, 6,100 single-game tickets sold off the winner-announcement flow.
Fan dataCreator (4.1M subs) — "Merch Golden Ticket"
Instant-win codes in every drop: sell-through hit 97% in 9 hours, email list tripled, zero chargeback headaches.
CommerceEnergy drink — retail bottle-cap instant win
2.9M cap codes redeemed, 14% lift in multi-unit purchases at 7-Eleven, fulfillment on 41,000 prizes with a 0.3% dispute rate.
Retail liftA prize isn't a gift. It's the loudest, cheapest reason a stranger will ever hand you their email address — and we build the machine that makes it legal, measurable and beautiful.
— The prize.io studio doctrine
Engagement tiers
Services & Engagement Tiers
Three ways to work with us, from a single loud moment to a giveaway program that never turns off. Retainers and project fees are quoted flat; prize sourcing and fulfillment are billed at cost plus a disclosed markup.
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Project fee
One-Off Drop — from $18k + prize
One mechanic, one microsite, one headline prize. Concept to live in 3 weeks, run for up to 30 days.
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Tentpole
Seasonal Sweepstakes — from $55k + prize
A tentpole campaign with multi-week narrative, creator seeding, retail or in-app integration, and full multi-state compliance.
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Subscription
Always-On Giveaway Program — from $9.5k/month
A new draw every month on one durable platform: fresh mechanics, rotating prizes, ongoing bonding admin, quarterly performance review.
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White label
Agency Partner Track
White-label promo specialists for AORs. We build the mechanic and carry the legal risk; you keep the client relationship.
Regulated marketing, done right
Fine Print, Handled
Prize promotions are regulated marketing, not a caption that says "tag three friends." We keep the paperwork airtight so your legal team signs off in days, not months.
Official rules drafted by promotions counsel
Reviewed for all 50 states plus Canada (including Quebec) and a no-purchase-necessary AMOE path on every campaign.
Registration & surety bonding
New York and Florida filings and bonds executed for prize pools above threshold, administered end to end for a flat fee.
Winner verification & tax
Affidavits of eligibility, publicity releases, background checks on high-value awards, ARV documentation and 1099 issuance.
Fulfillment you don't have to chase
Insured prize logistics, escrowed cash awards, a named winner-services contact, and a documented dispute process.
Platform & data hygiene
Bot and duplicate-entry screening, auditable random draws, SOC 2 hosting, consented opt-ins piped straight into your CRM or ESP.
72-hour turnaround
Pitch Me a Prize
Tell us your audience, your objective and your budget band. Within 72 hours you get a real concept back: the mechanic, the headline prize, the compliance path, a timeline and a budget range — not a deck of stock photos.
Budget bands
Under $25k · $25k–$75k · $75k–$250k · $250k+ · Always-on monthly program.
Timeline
Tell us your live date. We've gone from first call to open entries in 11 days when the prize was already in hand.
What you'll receive
A one-page campaign concept, projected entry and opt-in ranges, prize sourcing options and a flat fee quote.
What we need from you
Target audience, the metric you're judged on, any retail or in-app surface we can use, and who signs off legally.